| Range
Reviews
At National Pharmacies we
use the principles of Category Management to manage the merchandise assortments
within our retail business. This approach allows us to understand the categories
in which we operate in and measure their performance and contribution to our business.
It also provides a platform upon which we can assess external markets, new opportunities
and gain a greater understanding of consumers within any market.
When
submitting new ranges or products please be aware that the following information
should be included in your submission.
| New
suppliers | | · | Company
philosophy | | · | Differentiation
from competitors | | · | Company
structure (including field support) | | · | Strategic
direction of merchandise offering |
| Existing
suppliers | | · | New
product development | | · | Existing
product updates | | · | Market
shares of all brands (national and state based) |
| · | Promotional
plans |
| All
suppliers | | · | Product
category environment, market trends and consumer research and understanding |
| · | Category
value and growth/decline data | | · | Target
market of new range | | · | Proposed
distribution channels | | · | Advertising
and media schedules | | · | Competitor
price surveys | | · | Training
of pharmacy teams |
Please refer to the Range review schedule
2005/2006 for specific dates on when each category is being
reviewed.
>
Download: Product Submission Form -
PDF File(95KB)
>
Download: Range Review Schedule 07/08 - PDF File (21KB)
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